Building a Bridge between Your Brand and Buyers

Synergy Frameworks’ tag management data layer is agile for today’s buyers, helping your online business connect on any device, any time leading to enhanced customer experiences.

Tag Management Data Layer for AspDotNetStoreFront

Synergy Frameworks AspDotNetStoreFront tag layer management implementation is straightforward, well documented, and user-friendly for anyone in your organization to use. Our tag management and data layer expose the appropriate data at the right client interaction to help you populate the correct data for robust data collection of any popular marketing and analytical platform.

Marketers know the importance of creating consistent, “in-the- moment” customer experiences, yet are challenged by siloed technologies and multiple data sources. Therefore, more and more companies are switching to a tag management system. Synergy Framework’s data layer enables customer data to be exposed to scripting tags required for integration across your entire analytical, marketing technology stack. This includes analytics platforms, customer management solutions, promotional, engagement, affiliate, and customer experience channels.

Our solution allows you to add tags dynamically without getting into the code of the site. Your team can add every tag in the book, and it can still process the data efficiently and correctly. Partnering with our team aligns your commerce operations to create better omnichannel experiences for clients.

Why Use Synergy Frameworks Tag Management Data Layer?

We recognize that speed is important so we built a solution that can configure and update tags in seconds. Our in-house solution for ASPDNSF works as a component in the management console. We simply insert tags directly on the page so you can easily implement any type of tag in the backend. By using placeholders and parameters that pull from data legends in your AspDotNetStoreFront console, you choose what tags retrieve data automatically on the pages you need. This unique capability not only increases marketing’s input into the implementation but also enables your marketing team to be unencumbered by IT development cycles since they can manage tags on their own.

Out-of- the-box, AspDotNetStoreFront works with Google Tag Manager, but for many businesses, this capability simply isn’t robust enough to manage everything they need to run daily. From A/B content testing and workflow management to data integration upon collection and changing tag firing order, the limitations of Google Tag Manager are prevalent. We thought: why just Google? At Synergy Frameworks, we believe anything is possible, so our team built a solution that can handle any script and data values coming to your ASPDNSF site.

Synergy Frameworks can help manage all your third party tags and data to standardize data sources across technologies and consumer devices, helping your online business to drive greater ROI from your full stack technology development. By helping you determine what rules and parameters to put in place for when and how tags fire, our tag management data layer helps enhance site speed by eliminating unnecessary tags from pages where they aren’t needed.

Ready To See the Difference Synergy Frameworks Can Make for Your Business?

Contact our ASPDNSF experts today to discuss how to turbo-charge your e-commerce strategy. Whether you already have an AspDotNetStoreFront website or are looking to make an upgrade, the Synergy Frameworks team is committed to taking you to the next level. We believe in building the infrastructure your online business needs to thrive.


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